Digital marketing for healthcare galvanizes the loyalty of current patients and educates prospective patients about their healthcare options. It’s always been about connecting with your audience in the right place at the right time. And today, the right place is on the internet and the right time is around the clock.
Understanding healthcare digital marketing trends
Consider the following statistics from Pew Research:
One in three adults in the United States say they have gone online to research medical conditions.
Of everyone in the country who uses the internet, 72 percent say they have looked online for information about health issues or medical procedures within the last year.
Nearly half (47 percent) of all internet users search for information about physicians online.
Nearly 40 percent of all internet users search for information about hospitals, clinics and other healthcare providers.