Digital Marketing’s impact to Healthcare Industry

It’s been scary adapting to changing marketing trends in a heavily regulated industry that’s why healthcare lags behind when it comes to marketing.

According to Pew research data, 72% of internet users looked online for health information within the past year.

Patients are now looking for solutions to their health problems online, it’s time for professionals and organizations to step up their digital marketing efforts.

Digital marketing impacts the dental, chiropractic, hormo-theropy, stemcell, and other medical healthcare  industries in an unprecedented way.

Healthcare consumers are looking for medical information online, this is where online digital marketers are reaching them. Not much of the TV, radio and print to build brand awareness is as effective as digital online marketing. A cost-effective way is to use social media, search engine marketing, and other digital marketing services. According to Google 77% of patients use search engines prior to booking appointments.

92% of consumers say that they trust social media and recommendations from friends and family above all other forms of marketing. This is why adding reputation management to your marketing is extremely important.

Healthcare marketers can deliver personal messages to consumers through digital marketing.  Personalized communication boosts engagement by attracting and retaining customers.

Digital marketing can track and measure the campaigns and will be able to know what’s working and what’s not working. 

This way, you know where to put your money to what’s effective and cut spending on what’s ineffective.

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