The role of digital marketing for smaller medical practices is for them to be able to find themselves o an increasingly level playing field.
Smaller practices may become overpowered and outspent especially with marketing efforts as major healthcare brands continue to expand.
But today, it’s been easier to reach out to new and existing patients, with the right platform and services at the right time by taking advantage of the world wide web.
1 in 20 Google searches are health related since patients increasingly begin their paths to online treatment.
A massive opportunity for smaller medical practices to compete with major healthcare brands is to use digital marketing technique like Search Engine Optimization among others without spending too much.
After capturing the attention of the target audience, 96% of consumers prefer small independent products than major brands so using of the local aspect of your brand is in your advantage.
To emphasize these, building professional website, posting engaging personalized contents online, build an active presence on social media platforms are a must to back up your unique selling points.
Establishing trust and visibility with your community will be achieved like more traffic toy our website, patient referrals and more new patients in your waiting room.
With the right tools and techniques, you can compete with everyone in today’s digital age so why not take advantage of it.