Healthcare Marketing Trends in 2019

Being aware of current marketing trends fo your industry will give you leverage in expanding brand awareness and beyond.

Healthcare industry is going to have a speedy change over the next decade. With the continued rise of consumers on healthcare and the way technology continues forward, your business needs to evolve to meet your client’s demands.

These are the current trends you need to know for your business to achieve growth.

GEOFENCING WILL BECOME MORE COMMON

Healthcare industry is becoming more competitive and the consumers are wiser and well informed, you will need to stand put with your techniques to attract new patients. Geofencing is the ability to push targeted ads to consumers within a specified geographical area. It becomes an effective way to market. The consumers that are within close proximity to your business will be informed with your contents. This will make your existing and target clients to get the information quickly and get their attention. 

CHATBOTS WILL REVOLUTIONIZE CUSTOMER SERVICE

Good customer service are when customers get attended in an instant. Consumers will always choose the business that they think will give them convenience. Healthcare providers nowadays use the trend of AI technology such as chatbots to provide instant support through apps, online and social media. 

Through latest technology, patients can now be helped faster, mostly through chatting online. A survey given, with a total of 31% of patients stated they’d prefer healthcare provider, solely based if they have online appointment scheduling, proving patient experience is enhanced more than it’s ever been.

31%

PATIENTS

they would choose a healthcare provider, solely based on if they offered online appointment scheduling.


ONLINE COMMUNITIES WILL IMPROVE HEALTH OUTCOMES 

Offering apps or hosting online social media groups will build communities on your brand. This will motivate clients to follow your recommendations and establishes a highly credible brand in the industry.

You need to offer the trends to your clients for their convenience and ease of access.

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