Review Gating: Why Google is Against it?

Review gating has been against the Google my Business guidelines and the update to the guidelines is a clarification on it. 

WHAT DOES GOOGLE DO IF THEY FIND OUT THAT YOU ARE REVIEW GATING?

Google updated the review guidelines last April 2018 to help clarify that review gating is not allowed.

Google can delete 80% the reviews even way back from years before.  If you are reported rview gating using a 3rd party tool. Google can remove all of the reviews.

Review Gating: Defined

Review-gating is the process of filtering candidates before asking them to leave you a review.  Normally this is done by sending all customers an email template and first asking them if they had a positive or negative experience.  If they had a positive experience, they are asked to leave a review on Google but if they had a negative experience, they are prompted to leave private feedback and are never sent the option to leave a review publicly.

As a business owner, what should you do.

You have to turn the gating function off ASAP. Use a platform that offers different ways to collect reviews.

If you don’t want Google end up removing all your reviews, do no take a risk of review gating. 

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